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Topgolf Launches Exclusive Experience Inspired by Marvel Studios' "Captain America: Brave New World" at all Topgolf U.S. Venues on Feb. 1
MODGTopgolf Callaway Brands (MODG) Prnewswire·2025-01-30 13:00

Core Insights - Topgolf is launching a new experience called Block Party, inspired by Marvel Studios' "Captain America: Brave New World," which aims to enhance player engagement and excitement [1][7] - The event includes a national sweepstakes with thousands of daily prizes and a grand prize valued at 15,000,promotingincreasedfoottraffictoTopgolfvenues[2][4]−Limited−timemenuitemsthemedaroundtheeventwillbeavailable,enhancingtheoverallexperienceforplayers[5]Group1:EventDetails−TheBlockPartyexperiencewillrunfromFebruary14toMarch31,featuringspecialgameplayelementsandanewclubcalledTheSureThing[1][6]−Playerscanwinprizesbyreceivingspecialredgolfballsduringgameplay,whichwillleadtoscratch−offticketsthatguaranteeaprize[3][4]−ThegrandprizeincludesaMarvel−themedtriptoWashingtonD.C.,15,000, promoting increased foot traffic to Topgolf venues [2][4] - Limited-time menu items themed around the event will be available, enhancing the overall experience for players [5] Group 1: Event Details - The Block Party experience will run from February 14 to March 31, featuring special gameplay elements and a new club called The Sure Thing [1][6] - Players can win prizes by receiving special red golf balls during gameplay, which will lead to scratch-off tickets that guarantee a prize [3][4] - The grand prize includes a Marvel-themed trip to Washington D.C., 6,000 cash, and a Topgolf Platinum Elite Membership [4] Group 2: Marketing and Partnerships - The collaboration between Topgolf and Marvel Studios aims to merge the excitement of the Marvel Cinematic Universe with Topgolf's social gameplay [7] - Topgolf's VP of Global Partnerships emphasized the unique opportunity for fans to engage with their favorite franchise in an interactive setting [7] - The initiative is part of Topgolf's broader strategy to attract diverse audiences and enhance brand visibility through partnerships [8][9] Group 3: Company Overview - Topgolf operates over 100 venues globally, utilizing advanced Toptracer technology to modernize the golfing experience [8] - The company aims to hit 50 billion golf balls between 2022 and 2025, indicating ambitious growth targets [8] - Topgolf Callaway Brands Corp. encompasses a range of brands, positioning itself as a leader in the tech-enabled modern golf and active lifestyle market [9][10]