Core Insights - Barfresh Food Group Inc. has secured new customer wins in the Midwest education market, adding approximately 1,300 schools to its client base, with several already serving its smoothie beverages [1] - The company received approval from AEA purchasing, which represents around 1,200 schools, allowing Barfresh's Twist & Go™ smoothies to be included in breakfast and a la carte menus [2] - The CEO highlighted the Midwest market as a significant growth opportunity, emphasizing the strong demand for convenient, healthier beverage options in schools [3] Company Overview - Barfresh Food Group Inc. specializes in developing, manufacturing, and distributing ready-to-blend and ready-to-drink beverages, primarily targeting the education market and foodservice industry [4] - The company utilizes a proprietary system for on-site preparation of single-serving beverages, which is designed to be cost-efficient and reduce waste [4] Product Innovations - Barfresh is testing a new product line, Pop & Go™ 100% Juice Freeze Pops, aimed at the lunch menu segment, which typically has higher placement volumes compared to breakfast [3] - The company anticipates further expansion within the AEA network during the 2025-26 school year following positive initial reception of its products [2][3]
Barfresh Announces Additional Major School Wins in Midwest as Educational Customer Growth Continues