Core Viewpoint - Mixed Martial Arts Group Limited (MMA.inc) is enhancing its customer growth strategy through the integration of BJJLink, aiming to create a comprehensive ecosystem for the mixed martial arts and combat sports industry [1][2]. Group 1: Strategic Integration - The integration of BJJLink into MixedMartialArts.com is expected to revolutionize the martial arts ecosystem by combining advanced gym management software with community engagement tools [3][4]. - This strategic alignment is designed to streamline academy operations, empower coaches and athletes, and create new revenue opportunities through subscription-based and transaction fee models [2][3][4]. Group 2: Growth Strategy (2024–2026) - MMA.inc's growth strategy focuses on three key areas: utility and efficiency, earnings and monetization, and community and ecosystem growth [6][8]. - BJJLink will enhance academy profitability through advanced management tools, positioning MMA.inc as a leading operational partner for martial arts gyms globally [6]. - The company plans to drive subscription revenue through its Admin+ and Admin+ Black tiers, allowing academies, coaches, and athletes to monetize their expertise [7][9]. Group 3: Community Engagement - MixedMartialArts.com is evolving from a media platform into a digital powerhouse by integrating BJJLink's tools and analytics, which will enhance engagement and retention within the MMA and Jiu Jitsu communities [8][9]. - The transition to a subscription-driven model aims to reduce reliance on traditional advertising revenue, ensuring long-term growth and scalability for MMA.inc [9]. Group 4: Company Overview - MMA.inc operates four core business units to unify and empower the global MMA community, boasting over 5 million social media followers, 530,000 user profiles, and 18,000 published gyms across 16 countries [10].
MMA.inc Acquisition of BJJLink Helps Fuel +40% YOY* Revenue Growth On The Platform As It Targets 44,000 Gyms In An $18.6bn Martial Arts Industry in the US