OPI Unveils New RapiDry™ Nail Polish by Teaming Up With Wingstop to Introduce the "Snack in :60 Challenge"

Core Viewpoint - OPI has launched the RapiDry™ Quick-Dry Nail Polish, which allows for a flawless manicure in just 60 seconds, addressing consumer frustrations with nail polish drying time [2][4]. Product Innovation - RapiDry™ Quick-Dry Nail Polish features a one-coat application that dries quickly, utilizing built-in Drip Dry Drops and speedy solvents, along with an innovative Rush Brush™ that has 200 extra bristles for faster application and drying [2][4]. - The product is designed to cater to the needs of consumers who want to avoid smudging their nails while engaging in activities like snacking shortly after application [3][4]. Marketing Collaboration - OPI is collaborating with Wingstop to launch the Snack in :60 Challenge, encouraging consumers to enjoy their favorite Wingstop snacks just 60 seconds after painting their nails [3][4]. - The campaign is aimed at Gen-Z consumers, leveraging social media platforms like TikTok to engage with the audience through challenges and exclusive kits [4][5][6]. Product Availability - The RapiDry™ Quick-Dry Nail Polish will be available in various shades, including bright, neutral, and classic colors, starting January 1, 2025, with a retail price of $9.99 USD per 9ml bottle [6][7]. - Limited edition Snack in :60 Kits will be available for fans to claim on Snackin60.com from January 31 to February 5, 2025 [5]. Brand Positioning - OPI is recognized as the 1 salon brand worldwide, committed to providing high-quality products and a wide range of colors for self-expression [9][10]. - The brand emphasizes inclusivity and creativity, appealing to a diverse consumer base with its innovative products and marketing strategies [10][11].