New Research from CMI Media Group Spotlights How Healthcare Brands Can Support Needs of Patients with Obesity

Core Findings - CMI Media Group has released a new report titled "Media Vitals 2025 Focus on Obesity," which provides insights into how healthcare brands can support patients with obesity through omnichannel marketing strategies [1][2] - The report highlights the evolving ways patients manage their healthcare needs, including interactions with healthcare professionals, online treatment searches, and media consumption patterns [2] - Patients with obesity are increasingly relying on both medical advice and personal research, indicating a need for healthcare brands to adopt omnichannel approaches to engage effectively [6] Research and Insights - The Media Vitals research, which has been a leading tool for pharma marketing since 2013, offers detailed guidance on engaging patients through innovative and data-driven strategies [3] - The report emphasizes the importance of leveraging AI and innovation in medicine, as patients are becoming more open to these advancements [6] Company Overview - CMI Media Group, a subsidiary of WPP (NYSE: WPP), is a full-service media agency specializing in health, wellness, and pharmaceutical marketing [5] - The company provides services such as Audience Strategy, Data and Analytics, Buying and Investment, and Direct Response and Customer Experience, making it a key resource for top healthcare companies globally [5] - CMI Media Group is recognized for its leadership in diversity, equity, inclusion (DE&I), talent retention, and employee development, as well as being one of the best places to work in the industry [5]