Brunswick Corporation Reports Record Sales and Market Share Increases at 2025 Early-Season Global Trade Shows

Core Insights - Brunswick Corporation reported record performance at major early-season trade and boat shows, particularly at the Dusseldorf Boat Show, which attracted over 200,000 attendees [1][2] Company Performance - At the Dusseldorf Boat Show, Sea Ray Boats achieved record unit sales, surpassing last year's figures by more than 20% [4] - Quicksilver Boats set a record for retail units sold, tripling sales compared to the 2024 event [4] - Mercury Marine maintained its leadership in outboard engine share in Europe, holding a 55% share across the show and nearly 70% for outboards of 150hp and above, both representing an increase of seven basis points from 2024 [4] Product Launches and Innovations - Sea Ray launched the all-new SDX 270 Surf at the Dusseldorf event, which received positive feedback from attendees and channel partners [4] - Navico Group showcased its technology, with over 80% of boats on display featuring Navico technology, including the debut of the Fathom system and CZone Mobile by an EMEA boatbuilder [4] Market Trends - Mercury Marine's outboard share in North America continues to grow, with nearly 50% of outboards displayed at the New York show and 48% and 45% in Minneapolis and Toronto, respectively, indicating a rise of almost seven basis points in Toronto compared to the previous year [2][4] - The strong performance at these trade shows reflects the enthusiasm for Brunswick's brands and products globally, highlighting the company's commitment to enhancing on-water experiences [2]