M0.0NSHOT Zero, the world's first net zero carbon shoe, pushes the boundaries of sustainable footwear

Core Insights - Allbirds is launching the M0.0NSHOT Zero, the world's first net zero carbon shoe, on February 6, 2025, utilizing carbon-negative materials like regenerative wool [1][3][6] - The shoe will be available in a limited edition of 500 pairs across select cities, emphasizing its rarity and innovative design [2][8] - The development of M0.0NSHOT Zero reflects Allbirds' decade-long commitment to sustainability and reducing the climate impact of its products [3][6] Product Details - M0.0NSHOT Zero features a unique production number for each pair, highlighting its limited availability [2] - The shoe is designed using a significant amount of regenerative wool sourced from New Zealand's Lake Hawea Station, which practices carbon sequestration [4][10] - It will be sold in unisex sizes 6-11 for $200 USD, with specific size conversions provided [8] Sustainability Efforts - Allbirds has created an open-sourced toolkit to share innovations and methodologies that contributed to the development of M0.0NSHOT Zero, encouraging other brands to adopt sustainable practices [5] - The project began in 2022, aiming to create a shoe with a carbon footprint significantly lower than the industry average sneaker, which is estimated at 14 kg CO₂e [6][10] - The carbon footprint calculation for M0.0NSHOT Zero includes on-farm carbon sequestration, deviating from standard industry practices to provide a more comprehensive view of emissions [10]