ASHFORD HOSPITALITY TRUST ANNOUNCES COMPLETION OF FOUR PROJECTS RELATED TO "GRO AHT" INITIATIVE

Core Insights - Ashford Hospitality Trust has implemented several revenue-focused initiatives as part of the "GRO AHT" plan, aiming for $50 million in EBITDA growth and enhanced shareholder value [1][3] - The initiatives are projected to generate over $3 million in incremental hotel EBITDA annually, with additional initiatives in progress [2][3] Revenue Initiatives - Comprehensive Menu Engineering Analysis to optimize food and beverage offerings for increased profitability and guest satisfaction [6] - Modifications to parking agreements to streamline operations and enhance revenue [6] - Refreshing gift shop and corner store selections to better align with guest preferences and improve profitability [6] - Implementation of historic preservation fees to capture additional revenue opportunities in applicable markets [6] Financial Performance - In December, RevPAR increased by over 4% year-over-year, while total revenue growth was nearly double, highlighting the effectiveness of the ancillary revenue initiatives [3]