Latest CarGurus Brand Campaign Celebrates Life's Big Deal Moments, Like Buying or Selling a Car

Core Insights - CarGurus has launched a national brand campaign titled "Big Deal" to emphasize the significance of car shopping and the role of its digital tools in helping consumers make informed decisions [1][2][3] - The campaign aims to resonate with the emotional aspects of buying or selling a car, acknowledging it as a major life decision [3] Company Overview - CarGurus is the most visited site for shopping, buying, and selling new and used cars in the U.S., with a focus on providing comprehensive vehicle history and unbiased deal ratings [2][7] - The platform offers various tools such as price drop alerts and financing options to enhance consumer confidence during the purchasing process [2][5] - CarGurus operates in multiple countries, including Canada and the UK, and manages independent online marketplaces like Autolist and PistonHeads [7] Marketing Strategy - The "Big Deal" campaign will be promoted across TV networks and connected TV providers, supplemented by digital and social media initiatives, including influencer programs [3] - The campaign reflects the company's commitment to supporting consumers throughout their car-buying journey, reinforcing trust and transparency in the automotive shopping experience [2][7]