Latest CarGurus Brand Campaign Celebrates Life's Big Deal Moments, Like Buying or Selling a Car

Core Insights - CarGurus has launched a national brand campaign titled "Big Deal" to emphasize the significance of car shopping and the role of its digital tools in helping consumers make informed decisions [1][2][3] - The campaign aims to resonate with the emotional aspects of buying or selling a car, highlighting the importance of making the right choice during this significant life event [3] Company Overview - CarGurus, Inc. is the leading online platform for buying and selling vehicles, recognized as the most visited car-shopping site in the U.S. [2][7] - The platform provides comprehensive vehicle history, unbiased deal ratings, and additional tools like price drop alerts, enhancing consumer confidence in their purchasing decisions [2][5] - CarGurus operates in multiple markets, including Canada and the UK, and also manages independent online marketplaces such as Autolist and PistonHeads [7][8] Campaign Details - The "Big Deal" campaign will be promoted across various TV networks and connected TV providers, supplemented by digital and social media initiatives, including influencer programs [3] - The campaign reflects the emotional weight of car transactions while showcasing CarGurus' tools that facilitate the buying and selling process [3]