Popular(BPOP) Prnewswire·2025-02-03 22:01Core Insights - Build-A-Bear is launching The Cuddly Cougar as part of its limited-edition "After Dark" Valentine's Day Collection, targeting the growing "kidulting" market, which focuses on adult nostalgia and playful self-expression [1][2] - The collection features unique gift sets designed for adults, enhancing the gifting experience with a blend of humor and sentimentality [2][5] Product Details - The Cuddly Cougar gift sets include multiple styles and a Record Your Voice sound chip for personalized messages, making them memorable gifts [3][4] - The After Dark Collection also includes 11 additional plush gift sets and various exclusive accessories, such as chocolate-covered strawberries and custom voice messages, allowing for highly personalized gifting options [5] E-commerce Strategy - The After Dark collection is exclusively available online through Build-A-Bear's 18+ age-gated microsite, "Bear Cave," which was launched in 2019 [6] - Build-A-Bear has expanded its sales channels beyond physical stores to include e-commerce, enhancing its reach and consumer engagement [10] Company Background - Build-A-Bear has been a multi-generational brand since 1997, focusing on creating personalized stuffed animals and fostering emotional connections with consumers [8][10] - The company reported consolidated total revenues of $486.1 million for fiscal 2023, indicating a strong market presence [10]