Seven in Ten Companies Plan to Increase Retail Media Budgets, But Scale and Measurement Remain Key Barriers

CHICAGO, Feb. 04, 2025 (GLOBE NEWSWIRE) -- TransUnion (NYSE:TRU) announced today newly commissioned research by The Path to Purchase Institute (P2PI), the 2025 Annual Trends Study, highlighting continued growth in retail media investment alongside persistent challenges in optimizing these platforms. The study reveals that 70% of companies plan to increase their retail media budgets in 2025. However, persistent challenges such as scale, targeting, and measurement remain key obstacles to broader growth across ...