Core Insights - Gelteq Limited has launched its SportsGel brand, aiming to improve sports performance while addressing taste, mouthfeel, and convenience [1] - The company has secured its first distribution agreement in the Asia-Pacific region with WPIC Marketing and Technologies, focusing on the Chinese market [1][2] - The Chinese sports nutrition market was valued at USD 6.5 billion in 2022 and is projected to grow at an annual rate of 9.1% until 2027 [1] Company Overview - Gelteq Limited is a global biotechnology company headquartered in Melbourne, Australia, specializing in gel-based delivery solutions for various sectors including pharmaceuticals and sports nutrition [3] - The company addresses challenges associated with traditional drug delivery methods, such as difficulty swallowing and taste issues [3] Distribution Partnership - The agreement with WPIC is a strategic move to expand sales in the Asia-Pacific region, with a focus on the Chinese health and fitness market [2] - WPIC has extensive experience in launching global brands in the Asia-Pacific region, which is expected to facilitate the introduction of SportsGel products [4] Product Launch - SportsGel will initially offer sports-specific gels for running and cycling, along with a functional hydration product, with plans for further expansion throughout the year [1] - Gelteq's Head of Sports Performance, Matthew Jones, will oversee the formulations of SportsGel, which will be available for licensing [2]
Gelteq Launches SportsGel Brand and Signs Distribution Agreement with E-Commerce Solutions Company in Asia-Pacific Region, WPIC