65% OF CONSUMERS PLAN TO WATCH SUPER BOWL LIX, UP FROM LAST YEAR; BUDWEISER MOST ANTICIPATED ADVERTISER, NUMERATOR REPORTS

CHICAGO, Feb. 04, 2025 (GLOBE NEWSWIRE) -- Numerator, a data and tech company serving the market research space, has released findings on consumer behavior related to Super Bowl LIX. The analysis leverages Numerator’s verified purchase data, a sentiment survey of 1,000 consumers, and psychographics data to provide insights on celebration, shopping, and viewing plans of Super Bowl LIX, as well as behavioral nuances among NFL, Kansas City Chiefs, and Philadelphia Eagles fans. Sports fandom is one of more than ...