C4 ENERGY® NAMED AS THE OFFICIAL ENERGY DRINK OF THE NEW YORK KNICKS

Group 1 - Madison Square Garden Sports Corp. announced a multi-year partnership with Nutrabolt, naming C4 Energy as the Official Energy Drink of the New York Knicks [1][3] - C4 Energy will be featured prominently in digital signage at Madison Square Garden, including courtside LED displays during non-nationally televised home games and virtual advertisements on MSG Networks [2] - The partnership aims to enhance C4 Energy's engagement with the Knicks' fanbase through various platforms, including the Knicks website and the Seventh Avenue LED marquee sign [2][3] Group 2 - Madison Square Garden Sports Corp. is a leading professional sports company with assets including the New York Knicks and New York Rangers, as well as development league teams [4] - Nutrabolt is a fast-growing global active health and wellness company with a portfolio that includes C4, XTEND, and Cellucor, focusing on performance-oriented brands [5][6] - Nutrabolt's products are designed to meet the needs of performance athletes and fitness enthusiasts while appealing to a broader consumer base [6]