Core Insights - Yerbaé Brands Corp. has entered a distribution agreement with Eagle Rock Distributing Company to distribute its 12oz functional beverage line to King Soopers locations in Colorado, enhancing its market presence in the region [1][4][6] - The partnership aligns with the growing consumer demand for plant-based, healthier beverage options, positioning Yerbaé to capitalize on this trend [2][4] - Eagle Rock's established distribution network will facilitate the delivery of Yerbaé's products across key locations in Colorado, including Denver, Boulder, and Colorado Springs [3][5] Company Overview - Yerbaé Brands Corp. was founded in 2017 and focuses on creating plant-based functional beverages that are zero sugar, zero calorie, non-GMO, and gluten-free, appealing to health-conscious consumers [7][8] - The company's key ingredient, yerba mate, is known for its nutritional benefits, containing 196 different vitamins, minerals, and nutrients [7] Product Expansion - The new distribution agreement will introduce flavors such as Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist to King Soopers customers, expanding their selection of healthy beverage options [5] - This initiative aims to empower consumers to make healthier choices without compromising on taste [5] Strategic Alignment - The distribution agreement reflects a strategic alignment with Safety Shot, Inc., which is in the process of acquiring Yerbaé, focusing on securing distribution agreements with major supermarket chains [4][6] - Both companies share a vision of providing convenient access to innovative and healthy beverage choices, which is expected to drive growth for both brands [6][7]
Yerbae Expands Colorado Distribution Through Eagle Rock Distributing and King Soopers, Seeking to Mirror Safety Shot's Success in Major Supermarket Chains