Why Canada Goose is so expensive

Core Insights - Canada Goose has transformed from a little-known manufacturer of utilitarian outerwear to a luxury brand synonymous with wealth and celebrity [1] - The brand's evolution involved decades of transformation and three generations of leadership, culminating in its current status as a coveted status symbol [1] - Since Dani Reiss became CEO in 2001, the company has leveraged its reputation for quality to build a dedicated following for its high-priced parkas [1] Company Evolution - Canada Goose initially focused on producing jackets for competitors before shifting to its own branded luxury outerwear [1] - The brand's parkas are now priced higher than some used cars, indicating a significant shift in market positioning and consumer perception [1] - The transformation into a luxury label reflects broader trends in consumer behavior and the growing demand for high-quality, status-driven products [1]