Snap Swings To Q4 Profit, Unveils In-House AI Text-To-Image Model And New Super Bowl Activations

Financial Performance - Snap reported a quarterly revenue of $1.55 billion, representing a 14% year-over-year increase, and swung to a profit of $9 million from a loss of $248 million in the same quarter last year [1] - Daily active users reached 453 million, an increase of 39 million [1] Advertising and User Engagement - Direct response ad revenue grew by 14% year-over-year in Q4, becoming the largest driver of ad revenue growth for 2024 [2] - Active advertisers more than doubled in Q4, indicating improved advertiser performance and revenue growth [3] Product Development and AI Integration - Snap introduced an AI text-to-image research model for mobile devices, capable of producing high-resolution images in approximately 1.4 seconds on an iPhone 16 Pro Max [4] - The AI model operates entirely on the device, reducing computational costs and enhancing efficiency [4] - The company plans to integrate this AI model into various app features, including AI Snaps and AI Bitmoji Backgrounds [4][5] Sports Engagement and Promotions - A new study highlighted that Snapchat users are highly engaged with sports, marking it as a growth area [6] - As part of Super Bowl LIX promotions, Snap unveiled new digital overlays for NFL fans, including themed Lenses [6]