Pixalate Releases Top 100 Connected TV (CTV) Bundle ID Rankings For Global Open Programmatic Ad Spend on Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV in January 2025

Core Insights - The January 2025 report by Pixalate highlights the top 100 most popular Bundle IDs for Open Programmatic Connected TV (CTV) advertising across various platforms, indicating significant trends in CTV app usage and advertising [1][2] CTV Platform Rankings - On Samsung Smart TV, the top Bundle ID is for Samsung TV Plus (g15147002586), while Hulu (com.hulu.plus.roku) leads on Roku. Plex Watch Live TV (383457673) is the most popular on Apple TV, and Fubo (b019dchdzk) ranks first on Amazon Fire TV [1][3][4][7] - The top 100 Bundle IDs on Amazon Fire TV correspond to 92 distinct CTV apps, while Roku has 62, Apple TV has 95, and Samsung Smart TV has 80 distinct CTV apps [5] Data Analysis - Pixalate analyzed over 1.6 billion impressions from more than 5,000 CTV apps with open programmatic advertising to compile the rankings, ensuring that invalid traffic (IVT) was removed from the data [2][8] - The report includes the top 10 most popular Bundle IDs for each CTV platform in key regions such as North America, Europe, EMEA, and LATAM [2] Importance of Bundle IDs - Bundle IDs are crucial for programmatic advertisers to identify specific CTV apps, and the lack of standardization has created vulnerabilities that ad fraudsters can exploit. Pixalate's APIs help ensure accurate tracking and reporting [8][9]