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Snap says TikTok uncertainty benefited its business
SNAPSnap(SNAP) TechCrunch·2025-02-04 23:28

Group 1 - The uncertainty surrounding TikTok's future has positively impacted Snap's business, with CEO Evan Spiegel noting that the overall environment of uncertainty is beneficial [1] - Snap's Spotlight feature, an alternative to TikTok, has attracted many creators, with a reported growth of over 40% in the number of creators posting content year-over-year in Q4 [2] - In Q4, Snap reached 453 million daily active users, an increase of 39 million from the previous period, and reported revenue of 1.55billion,upfrom1.55 billion, up from 1.36 billion the previous year [3] Group 2 - The uncertainty regarding TikTok has also influenced the broader social media landscape, leading to increased user engagement across various platforms, including RedNote, YouTube, and Meta [4]