Core Insights - JCDecaux plans to double the number of digital roadside screens in London to 2,000, with an investment in 1,000 new screens across various neighborhoods [2][5] - The new screens will be 30% larger than the market average, feature higher definition, and consume 20% less power [3] - The initiative aims to increase JCDecaux's audience market share of London digital roadside advertising from 60% to 75% [5] Company Overview - JCDecaux is the number one outdoor advertising company worldwide, with 2023 revenue of €3,570 million and H1 2024 revenue of €1,807.6 million [6] - The company operates 1,056,833 advertising panels globally and reaches a daily audience of 850 million people in over 80 countries [6] - JCDecaux is recognized for its sustainability efforts, being the first Out-of-Home media company to join the RE100 and achieving various sustainability ratings [6][9] Technological Advancements - The new London Digital Network will introduce creative and motion capabilities, supported by an AI-led Video Advertising Motion Measurement (VAMM) platform [4] - The VAMM platform will allow brands to automatically check the level of motion in their advertisements before display, enhancing creative flexibility [4] Strategic Partnerships - The partnership with Transport for London (TfL) is crucial for the expansion of the London Digital Network, which is expected to contribute to the city's economic growth [5] - Revenue generated from Out-of-Home advertising will be reinvested into the transport network, benefiting the overall urban ecosystem [5]
JCDecaux to double the number of roadside screens in London