Optimove Unveils The 2025 Consumer Marketing Fatigue Report: Insights to Combat Overwhelming Messaging and Build Customer Loyalty

New report provides key strategies for combatting consumer Marketing Fatigue with personalization, relevance, and AI-Driven Insights Image 1: 70% of respondents have recently unsubscribed from at least 3 brands due to too many messages “Marketing fatigue is real and can be avoided. The antidote is personalized, relevant messaging delivered at the right time,” said Pini Yakuel, CEO of Optimove. 57% of consumers have switched to a competitor after feeling overwhelmed by excessive marketing messages. Wh ...