Fluent, Inc. Survey Finds That Shoppers Embrace Post-Purchase Ads, Citing Personalization & Relevance as Key Benefits

Core Insights - Fluent, Inc. released a survey indicating that post-purchase ads significantly enhance the shopping experience, drive product discovery, and encourage repeat purchases [1][2]. Enhancing the Customer Journey - 54% of shoppers believe post-purchase ads improve their shopping experience by providing useful discounts and promotions [3] - 62% of respondents are motivated to click on deals and discounts presented in post-purchase ads [3]. Driving Retention & Loyalty - 88% of consumers who find post-purchase ads to be beneficial due to personalized suggestions are more likely to return for future purchases [4] - 57% of shoppers who converted on a post-purchase offer discovered a new product or service they love [7] - 63% of consumers who see post-purchase ads after every online purchase feel these ads enhance their shopping experience [7]. Value Creation for Retailers - Post-purchase advertising serves as an incremental revenue stream for retailers, integrating seamlessly into the customer journey [4] - These ads create high-impact advertising opportunities for advertisers while delivering relevant offers to consumers in a buying mindset [4]. Survey Methodology - The survey was conducted in December 2024 with 1,003 US consumers aged 18-65 who made an online purchase in the past 30 days and recalled seeing at least one post-purchase ad [5].