James Hardie(JHX) Prnewswire·2025-02-05 14:00Core Insights - James Hardie Building Products Inc. has launched the James Hardie™ ALLIANCE, a program aimed at providing business support to residential contractors, enhancing their connection with homeowners and improving their operational efficiency [1][2]. Group 1: Program Overview - The James Hardie™ ALLIANCE offers exclusive access to resources such as training, marketing support, and homeowner referrals to help contractors succeed [1][2]. - The program is designed to assist contractors in achieving their business goals, whether it be expanding their business or streamlining operations [2]. Group 2: Member Benefits - Members can access a redesigned digital portal featuring personalized accounts, comprehensive training courses, and industry-leading marketing resources [2]. - Additional benefits include exclusive discounts on tools and services, as well as the opportunity to earn Hardie™ Rewards Points for business resources [2]. Group 3: Tiered Benefits - Contractors advancing to the top three tiers of the program receive added benefits such as a tier logo for credibility, direct homeowner referrals, and enhanced marketing support [3]. - A directory listing on the James Hardie™ ALLIANCE contractor locator is also provided for increased visibility to homeowners [3]. Group 4: Homeowner Focus - The program is designed with homeowners in mind, facilitating easier connections with trusted contractors within the network [4]. Group 5: Company Commitment - James Hardie emphasizes its dedication to supporting homeowners in their re-side experience and providing high-quality products [5]. - The investment in the James Hardie™ ALLIANCE represents a significant step in advancing the company's mission [5].