Sun Cruiser Makes a Big Game Play with Regional Ad Buy Amid Rapid Expansion

Core Insights - Boston Beer Company's Sun Cruiser Iced Tea & Vodka aims to become America's 1 premium hard tea brand, launching a TV commercial during the Big Game [1][2] - The brand is expanding nationally just one year after its regional debut, with the commercial airing in key media markets [2][4] - The company is increasing investment in the brand, including a dedicated sales team and a new product launch, Sun Cruiser Lemonade & Vodka [4][5] Group 1 - Sun Cruiser Iced Tea & Vodka is positioned as a must-have drink for game day celebrations, appealing to football fans [1][7] - The 15-second commercial titled "Let the Good Times Cruise" emphasizes the brand's refreshing and easy-drinking nature [3] - The founder of Boston Beer Company, Jim Koch, highlights the rapid growth of Sun Cruiser, stating that the ad marks a significant moment for the brand [4] Group 2 - The Big Game advertisement is part of a broader media strategy, including national TV and digital advertising to support retail expansion [4] - The company is enhancing its sales force and expanding its brand ambassador program to increase market presence [4] - Sun Cruiser Lemonade & Vodka is being introduced as a new product, featuring a blend of real lemonade and premium vodka, available in various packaging options [5]