Core Insights - Snap's CEO Evan Spiegel indicated that the company is benefiting from the uncertainty surrounding TikTok's future in the United States [1][5] - Snap reported an increase in daily active users to 453 million in Q4, representing a 9% year-over-year growth [1][5] - The company experienced a notable traffic boost during TikTok's brief service interruption on January 19 [1][5] User Engagement and Growth - Snap's daily active user count rose to 453 million in Q4, attributed partly to TikTok's uncertain status [1][5] - The number of creators posting on Snapchat increased by 40% year-over-year in Q4, driven by the Snap Star program [4] - Over one billion Snaps were shared publicly on Snapchat each month in Q4 from the community, creators, and media partners [4] Market Environment - Spiegel noted that while Snap is not overly focused on the engagement spike during TikTok's outage, the overall volatility in the short-form video space is advantageous for Snap in the long run [3] - The uncertainty surrounding TikTok's operations is perceived as beneficial for Snap's business strategy [5]
Snap CEO says 'environment of uncertainty' around TikTok has boosted Snapchat