Simon Property Group: Digital Ad Campaign Boosts Activity at Malls

Activity at malls is getting a boost from a digital advertising campaign and may get an additional push from a potential change to U.S. tariff laws, Simon Property Group Chairman, CEO and President David Simon said Tuesday (Feb. 4).“Our national advertising campaign is all about talking about how it’s fun to go to the mall and hang out just like in the ’80s and ’90s,” Simon said during the company’s quarterly earnings call. “We’ve had a very good reception to it.”The company launched the campaign during a y ...