Donna Karan New York Unveils Iconic Kate Moss in the "Multi-Faceted Woman" Spring 25 Campaign

Core Perspective - Donna Karan New York is enhancing its brand identity by featuring Kate Moss in the Spring 2025 Campaign, emphasizing timelessness and the brand's enduring spirit [1][4]. Campaign Overview - The Spring 2025 Campaign builds on the previous campaigns' legacy, showcasing Kate Moss in a multi-faceted portrayal that reflects her sensuality and strength [2]. - The campaign is photographed by Craig McDean, highlighting the collection in a serene, light-filled environment that embodies warmth and natural elegance [2]. Collection Highlights - The collection features timeless and chic designs, including a black blazer with a halter neckline and a draped ecru dress, allowing wearers to express sexiness, edge, and ease [3]. - Key pieces include a linen suit and slouchy knits with lurex, showcasing a monochromatic palette enhanced by shimmering surface treatments [3]. Marketing Strategy - The campaign launches across all Donna Karan social channels and employs a 360-degree marketing approach in North America, utilizing digital platforms, print placements, and outdoor displays [5]. - The Spring 2025 collection will be available in select retailers and on DonnaKaran.com starting February 6, 2025 [5]. Company Background - G-III Apparel Group, Ltd. is a global leader in fashion, owning and licensing over 30 brands, including Donna Karan, and is known for its expertise in design, sourcing, and marketing [7].