US and Europe Pet Snacks and Treats Market Forecast, Regional Share and Growth Opportunities - US and Europe Pet Snacks and Treats Market Set for Notable Growth, Reaching US$ 20.24 Billion by 2031

Market Overview - The US and Europe pet snacks and treats market size is projected to reach US$ 20.24 billion by 2031 from US$ 33.09 billion in 2023, with a CAGR of 6.3% during 2023-2031 [3][15]. Key Players - Major companies in the US and European pet snacks and treats market include J M Smucker, Shameless Pets, Nestle, Nature's Diet, General Mills, Interquell, VAFO Group, Purrform, Scrumbles, Mars, Colorado Pet Treats, Mera - The Petfood Family, Schell & Kampeter, United Petfood, and RUPP FOOD Austria [1][13]. Product Trends - Companies are focusing on health and wellness trends by developing snacks that align with human dietary preferences, such as organic, grain-free, and high-protein products [4]. - The dog snacks segment holds a significant market share and is rapidly expanding, with a variety of products including training treats, dental chews, and functional snacks [8]. Flavor Preferences - The market is categorized by flavor, with fruit-flavored snacks expected to register the highest CAGR due to growing consumer awareness of health benefits associated with fruits [9][10]. Distribution Channels - The online retail segment is anticipated to register the highest CAGR, providing convenience and a wide range of products for consumers [11][12]. Strategic Developments - Companies are expanding their brand portfolios through acquisitions and mergers to enhance market presence and competitiveness, such as Voff Premium Pet Food's acquisition of Nova Dog Chews [5]. - Mars is planning to invest US$ 140 million in its French sites to increase production capacity and cater to diverse customer demands [6]. Marketing Strategies - Companies are investing in effective marketing strategies, including social media campaigns and influencer partnerships, to build brand loyalty and reach a wider audience [7].