Gray Media Launches New NEXTGEN TV Enhancements for the Big Game on Sunday

Core Insights - Gray Media will broadcast Super Bowl LIX using High Dynamic Range (HDR) technology across its NEXTGEN TV FOX affiliates, enhancing the viewing experience for audiences in eight markets [1] - The company has launched Dolby Vision and HDR10+ formats at its FOX affiliate in New Orleans and four other affiliates, expanding its HDR capabilities [2] - Gray Media introduced GameLoop, a new NEXTGEN TV free gaming channel, allowing users to play classic games on select NEXTGEN TVs, further enhancing viewer engagement [3][4] Company Overview - Gray Media, Inc. is the largest owner of top-rated local television stations in the U.S., serving 113 television markets and reaching approximately 36% of U.S. television households [4] - The company operates 77 markets with the top-rated television station and has the largest Telemundo Affiliate group, covering 43 markets with nearly 1.5 million Hispanic TV households [4] - Gray Media also includes Gray Digital Media, which provides advanced digital marketing strategies, and owns various media properties, including video production companies and studio facilities [4]