Emergent BioSolutions and Pro Football Legend Emmitt Smith Raise Awareness of Ready to Rescue Campaign Timed to the Big Game in New Orleans

Core Points - Emergent BioSolutions is promoting the Ready to Rescue initiative in New Orleans, leveraging the presence of pro football legend Emmitt Smith to raise awareness about opioid overdose prevention and the use of NARCAN Nasal Spray [1][4] - Recent data from the CDC indicates a national decline in opioid overdose deaths for the first time in five years, yet New Orleans continues to experience high rates of drug-related deaths, necessitating increased education and access to NARCAN [2][9] - The public education campaign includes a video featuring Smith demonstrating how to use NARCAN, which will be displayed on taxi television screens in New Orleans leading up to a major sporting event [3][9] Company Initiatives - Emergent BioSolutions aims to educate the public on opioid emergency preparedness and the importance of NARCAN Nasal Spray, which is available over the counter [4][6] - The company is committed to reducing opioid overdose deaths through partnerships with government, advocacy groups, and retail partners, emphasizing the need for community readiness [4][7] - Emergent plans to distribute hundreds of NARCAN Nasal Spray cartons in New Orleans during the event weekend to enhance community access to this life-saving medication [9]