Is Trending Stock Alaska Air Group, Inc. (ALK) a Buy Now?

Alaska Air Group (ALK) has recently been on Zacks.com's list of the most searched stocks. Therefore, you might want to consider some of the key factors that could influence the stock's performance in the near future.Over the past month, shares of this airline have returned +12.3%, compared to the Zacks S&P 500 composite's +1.9% change. During this period, the Zacks Transportation - Airline industry, which Alaska Air falls in, has gained 12.8%. The key question now is: What could be the stock's future direct ...