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Fashion's most hated garment — the skinny jean — is making a comeback
AEOAmerican Eagle Outfitters(AEO) CNBC·2025-02-08 13:00

Core Insights - The skinny jean, once criticized, is showing signs of a potential comeback in fashion, with increased visibility on runways and social media [1][2] - Google Trends indicate a significant rise in interest for skinny jeans, particularly after influencer Alix Earle's collaboration with Frame [3] - Retailers like Reformation and American Eagle are experiencing increased customer searches for skinny jeans, suggesting a shift in consumer interest [4] Retail and Market Trends - Retail analysts note that the resurgence of skinny jeans is linked to styling trends, such as pairing them with high boots, which is gaining traction [5] - Major fashion designers are reinterpreting skinny styles with new materials and patterns, moving away from the traditional solid colors [6] - Levi Strauss CEO anticipates a broader return of skinny jeans in the future, indicating a shift in consumer preferences [6] Consumer Behavior - The fashion industry is witnessing a lack of consensus among consumers regarding denim styles, with many still favoring skinny jeans alongside baggy fits [8] - The potential restocking of skinny jeans could positively impact the apparel and footwear sectors, as it often leads to increased demand for complementary clothing items [7] - The fast-paced nature of fashion trends in the social media era allows for quick resurrections of styles, indicating that skinny jeans may coexist with other denim styles [8]