汉仪股份携手《哪吒之魔童降世》推出主题装扮，IP合作助力数字内容业务增长

Core Viewpoint - Han Yi Co., Ltd. has officially launched a series of themed digital products in collaboration with the movie "Ne Zha: Birth of the Demon Child," aiming to enhance user experience and attract a younger audience while increasing its market share in the digital content sector [1][2] Group 1 - The collaboration includes themed products available on multiple platforms such as Alipay, Weibo, QQ Music, Taobao 88VIP, Sogou Input Method, and Tencent's mobile applications [1] - The products integrate classic elements from the movie and feature personalized designs to enhance user engagement [1] - Han Yi Co., Ltd. has been actively expanding its presence in the IP (Intellectual Property) commercialization sector, marking significant progress in the digital content field [2] Group 2 - The partnership with "Ne Zha: Birth of the Demon Child" is expected to boost brand exposure and generate revenue growth through sales and licensing of themed products [2] - Analysts highlight that IP collaborations are crucial for companies to enhance user loyalty and diversify revenue streams in the rapidly growing digital content market [2] - The company plans to deepen its IP strategy and introduce more innovative digital content products to meet diverse user needs [2]