Rocket Makes Super Bowl History with Own the Dream Ad and Live In-Stadium Singalong

Core Insights - Rocket Companies launched its "Own the Dream" integrated marketing campaign during Super Bowl LIX, featuring a live singalong that united millions of Americans [1][3] - The 60-second ad, set to a reimagined version of John Denver's "Take Me Home, Country Roads," emphasizes the emotional significance of home and the journey of homeownership [2][4] - The campaign aims to make homeownership more accessible for Americans, reflecting Rocket's mission and 40-year legacy in the industry [5] Company Overview - Rocket Companies, founded in 1985, is a Detroit-based fintech platform that includes various businesses such as Rocket Mortgage, Rocket Homes, Rocket Close, Rocket Money, and Rocket Loans [6] - The company handles over 65 million call logs annually and utilizes 10 petabytes of data to enhance homeownership experiences [7] - Rocket Mortgage has been ranked 1 in client satisfaction for primary mortgage origination and servicing by J.D. Power a total of 22 times, the highest among mortgage lenders [7]