Vera Bradley Continues Board Refreshment with Appointment of Andrew Meslow, Former CEO of Bath and Body Works

Core Viewpoint - Vera Bradley has appointed Andrew Meslow, former CEO of L Brands and Bath and Body Works, to its Board of Directors, while long-time board member Mary Lou Kelley has announced her retirement effective February 7, 2025 [1][3][4]. Group 1: Board Changes - Andrew Meslow brings extensive experience in retail, having held senior leadership roles at L Brands, Bath & Body Works, Victoria's Secret, Banana Republic, and Ann Taylor [2]. - Frances Philip, Lead Independent Director, expressed excitement about Meslow's appointment, highlighting his operational excellence and public company CEO experience as valuable for the company's Project Restoration [3]. - Mary Lou Kelley has served on the board since 2015 and has contributed significantly with her insights in retail, marketing, and e-commerce [3][4]. Group 2: Company Overview - Vera Bradley operates two lifestyle brands: Vera Bradley and Pura Vida, both targeting a multi-generational female customer base with a focus on community and social consciousness [6]. - The company is known for its innovative designs and vibrant colors in women's handbags, luggage, and accessories, established in 1982 [7]. - Pura Vida, based in La Jolla, California, is a digitally native brand offering bracelets and lifestyle accessories [8]. Group 3: Business Segments - Vera Bradley has three reportable segments: VB Direct, VB Indirect, and Pura Vida, with VB Direct encompassing sales through full-line and outlet stores, websites, and annual outlet sales [9]. - The VB Indirect segment includes sales to approximately 1,200 specialty retail locations and third-party e-commerce sites [9][10].