GEN Korean BBQ Expands Footprint in Texas with New Location in San Antonio

Core Insights - GEN Restaurant Group, Inc. has opened a new restaurant location in San Antonio, Texas, marking its third opening in January 2025, following successful launches in Edison, New Jersey, and Orlando, Florida [1][2] Company Expansion - The new San Antonio location is part of GEN's strategy to expand its presence in Texas, where existing locations have performed strongly [2] - The company aims to continue its growth momentum throughout 2025, having started the year with three successful openings [2] Unique Dining Experience - GEN Korean BBQ offers a distinctive "grill at your table" experience, which aligns well with San Antonio's rich food culture and love for barbecue [2] - The restaurant features an extensive menu that includes traditional Korean and Korean-American dishes, allowing guests to prepare their meals on embedded grills [4] Company Background - Founded in 2011, GEN Korean BBQ has grown to over 40 company-owned locations across the United States, making it one of the largest Asian casual dining concepts in the country [4] - The brand is known for its engaging and interactive dining experience, appealing to a wide demographic [4]