Core Insights - MMA.inc is launching the first fully integrated community and commerce platform for the martial arts industry, targeting 640 million global fans, fighters, coaches, and gym owners [1][3][6] - The platform aims to unify a fragmented market, enhancing engagement and monetization opportunities within the martial arts community [4][10] Industry Overview - The global martial arts industry has an estimated annual revenue of over $18 billion in the US alone, with 11.8 million participants [3] - The industry is characterized by a digital fragmentation that MMA.inc seeks to address by creating a seamless platform [3][4] Company Strategy - The platform will be accessible via a mobile app, designed to provide a single sign-on user profile for various digital experiences and business tools [5][9] - The official launch is scheduled for the second calendar quarter of 2025, with a focus on rapid user adoption leveraging existing social media reach of 60 million followers from high-profile investors and ambassadors [10][11] Product Features - The platform includes features such as a social community for engagement, comprehensive fighter and event stats, gym and class finder, gamified training tracker, business tools for gyms and coaches, and marketplace integration [9][14] - The monetization model is diversified, including subscriptions, transaction fees, and advertising, aimed at creating multiple revenue streams [10][14] Market Position - MMA.inc positions itself as a "sleeping giant" ready to scale rapidly, targeting over 640 million MMA fans and aiming to become the global hub for martial arts [10][12] - The company has established a significant user base with over 530,000 user profiles and 18,000 published gyms across 16 countries [12][14]
MMA.inc Unveils Fully Integrated Community and Commerce Platform for the $18.6 Billion Martial Arts Industry