Core Insights - Thorne has renewed its global partnership with UFC, enhancing collaboration as the Official Sports Performance Nutrition Partner and Official Partner of the UFC Performance Institute [1][2] - Thorne will also become a premier partner of UFC's Anti-Doping program, recognized as a gold standard in professional sports, contributing to the success of the program by providing high-quality, contaminant-free supplements [3][4] Company Overview - Thorne is a leader in science-backed health and wellness solutions, offering a comprehensive range of nutritional supplements and health tests, and is the top recommended clinical brand by healthcare practitioners [8] - Founded in 1984, Thorne collaborates with Mayo Clinic on health and wellness research and is trusted by over 47,000 healthcare professionals and thousands of professional athletes [8] Partnership Details - Thorne's products will be integrated into supplement plans for UFC athletes, with a focus on optimizing training responses and promoting health and wellbeing [2][3] - The partnership includes brand promotions, with Thorne branding featured in UFC broadcasts, reaching over 700 million fans in 170 countries [4][5] - Thorne will collaborate with UFC on original content for digital and social channels, engaging over 290 million users worldwide [5][6] Impact on Anti-Doping Program - Since Thorne's products were introduced in 2019, there have been no incidents of failed drug tests due to contaminants among athletes using Thorne's NSF Certified for Sport supplements [3] - The partnership aims to celebrate "Clean Test Milestones" for UFC athletes, highlighting their commitment to clean competition [3][6]
UFC AND THORNE ANNOUNCE ENHANCED GLOBAL PARTNERSHIP RENEWAL