
Core Insights - Treasure Global Inc. has acquired a 51% controlling stake in Tien Ming Distribution, marking a strategic expansion into Malaysia's fast-growing FMCG and e-commerce markets [2][3][5] - The acquisition is expected to generate USD116 million in revenue over the next three years by leveraging Tien Ming Distribution's partnership with Fraser & Neave Holdings Bhd (F&N) [6][8] - Malaysia's FMCG market is projected to grow at a CAGR of 7.95% from 2023 to 2027, reaching approximately USD159 billion by 2033 [4] Company Overview - Treasure Global is a technology-driven digital commerce and fintech solution provider, focusing on innovative technology platforms that drive digital transformation [11] - The company’s flagship product, the ZCITY Super App, integrates e-payment solutions with customer rewards, attracting over 2.9 million registered users as of November 2024 [11] Market Dynamics - F&N is one of Malaysia's largest food and beverage conglomerates, with reported revenues of RM5.25 billion (approximately USD1.16 billion) for fiscal 2024 [10] - Tien Ming Distribution specializes in logistics and e-commerce, serving as the strategic fulfillment partner for F&N, and operates TM Grocer, an online grocery platform [9] Strategic Benefits - The acquisition allows Treasure Global to capture 10% of F&N's annual sales, enhancing its operational efficiency and competitive edge in the FMCG and e-commerce sectors [3][5] - By integrating advanced digital commerce technology with F&N's distribution network, the company aims to drive substantial revenue growth [3][5] Financial Projections - The anticipated revenue growth of USD116 million will be driven by the distribution of leading household brands such as 100PLUS, F&N SEASONS, and Magnolia [6] - The company plans to invest an initial RM500,000 (approximately USD110,000) with potential additional investments of up to RM3,000,000 (approximately USD660,000) based on future performance [7]