BuzzFeed is taking on Instagram, TikTok, X with a new social platform designed to spread ‘joy'

Core Insights - BuzzFeed is developing a new social media platform aimed at countering negativity on the internet, focusing on interactive storytelling and new content formats [1][4] - The platform will incorporate AI tools to promote self-expression and connection, while being human-curated [2][5] - A launch date and official name have not been announced, but users can join a waitlist for testing [3] Company Strategy - The new platform is part of BuzzFeed's manifesto for a better internet, which criticizes existing social media giants for prioritizing addictive algorithms over user well-being [4][5] - BuzzFeed aims to provide a refuge from misinformation and doom-scrolling, offering a humorous take on current events and trends [5] - The company has previously struggled with monetizing its content, as seen with the shutdown of BuzzFeed News in 2023 [6] Industry Context - BuzzFeed is not alone in addressing the negative aspects of social media; other apps like Communia and Daylyy are also emerging with similar goals [6] - The challenge of transforming social media to reduce negativity requires collective efforts across platforms [7]