Scripps promotes sports sales executive to lead local media sales

Core Insights - The E.W. Scripps Company has appointed Tony Lamerato as vice president of local media sales to lead revenue strategy and business development across its more than 60 local television stations, effective February 17, 2025 [1][2] Company Overview - The E.W. Scripps Company is a diversified media company and one of the largest local TV broadcasters in the U.S., operating over 60 stations in more than 40 markets [6] - Scripps focuses on quality local journalism and operates national news outlets such as Scripps News and Court TV, along with entertainment brands like ION, Bounce, and Grit [6] Leadership Background - Tony Lamerato has been with Scripps since 2016, previously serving as vice president of sports revenue and sponsorships, where he developed revenue strategies for local sports partnerships [3][4] - Lamerato has also held roles such as senior director of revenue strategy for Scripps' Local Media division and director of sales for Scripps' ABC and independent stations in Detroit [4] Strategic Focus - Lamerato's responsibilities will include driving revenue-generating initiatives in local advertising markets, focusing on monetizing sports inventory and supporting local sales teams [2][5] - The company aims to create meaningful connections with consumers and advertisers across various platforms [5]