Core Insights - Stifel Financial Corp. has launched Stifel Discover, a new content feed within its Wealth Tracker app, aimed at enhancing client engagement with timely and personalized financial insights [1][2][5] - The initiative is a collaboration with MoneyLion, leveraging its content-as-a-service platform to deliver a high standard of financial content personalization [2][3] Group 1: Stifel Discover Features - Stifel Discover provides seamless access to relevant financial intelligence, allowing clients to navigate the complex market landscape effectively [1] - The platform offers exclusive analysis and commentary from Stifel's Chief Investment Officer, Chief Economist, and other thought leaders, tailored to users' specific portfolios and financial goals [5] - The feed updates throughout the day, ensuring users receive the most relevant content based on their preferences and market movements [5] Group 2: Partnership with MoneyLion - MoneyLion's expertise in delivering personalized content experiences enhances Stifel Discover's capabilities, creating an exceptional client experience [2][3] - The partnership aims to keep users informed and engaged in their financial journey, setting a new standard for content-driven engagement in wealth management [3] Group 3: Wealth Tracker App - The Stifel Wealth Tracker app aggregates users' assets and liabilities, providing a comprehensive view of their financial picture [3] - The app is available for free on both the App Store and Google Play, making it accessible to a wide range of users [3]
Stifel Introduces Stifel Discover