Top Rank Boxing Announces Twisted Tea as the Official Malt Beverage Partner for 2025

Core Insights - Twisted Tea Hard Iced Tea has expanded its partnership with Top Rank, becoming the Official Malt Beverage Partner for Top Rank's 2025 events, enhancing its presence in the boxing industry [1][2][3] Company Overview - Twisted Tea is recognized as the number one hard iced tea brand in the United States, founded in 2001, and is known for its smooth and refreshing taste made from real brewed tea [5] - The Boston Beer Company, which owns Twisted Tea, has been a significant player in the craft beverage industry since 1984, producing various products including hard cider, hard seltzer, and hard tea [6] Industry Collaboration - The partnership will feature Twisted Tea as the "Official Walkout Partner," providing fans with unique experiences and branded content during boxing events [2][3] - The collaboration includes four shoulder programming shows that will highlight the "Greatest Hits" of Top Rank fighters, aiming to enhance fan engagement [2] Event Highlights - The expanded partnership will debut with a lightweight championship bout on February 14, 2025, featuring WBO world champion Denys Berinchyk defending his title against Keyshawn Davis at Madison Square Garden [3]