Top Rank Boxing Announces Twisted Tea as the Official Malt Beverage Partner for 2025

Core Insights - Twisted Tea Hard Iced Tea has expanded its partnership with Top Rank, becoming the Official Malt Beverage Partner for Top Rank's 2025 events, enhancing fan experiences through in-arena presence and branded content [1][2][3] Company Overview - Twisted Tea is recognized as the nation's leading hard iced tea brand, founded in 2001, and is known for its smooth and refreshing taste made from real brewed tea [5] - The Boston Beer Company, which owns Twisted Tea, has been a significant player in the craft beverage industry since 1984, producing various products including hard cider and hard seltzer [6] Industry Context - Top Rank, established in 1973, is a leading boxing promotion company known for developing and promoting top international boxing stars [7] - The partnership aims to leverage Top Rank's roster of world-class fighters to create unique fan experiences, including exclusive content and branded integrations [2][3]