DKNY Unveils Spring 2025 Campaign Featuring Lila Moss Celebrating the Films of New York City

Core Concept - DKNY's Spring 2025 Campaign shifts focus from literature to cinema, featuring Lila Moss as the new global face of the brand, inspired by iconic films shot in New York City [1][2][3] Brand and Campaign Overview - The campaign highlights the vibrant backdrop of New York City, showcasing both the city and Lila Moss as central characters, allowing her to embody various roles [2] - Lila Moss, as a rising star and daughter of Kate Moss, brings a fresh energy and individuality that aligns with DKNY's blend of timeless style and modern relevance [3] - The campaign is shot by Mikael Jansson and features the "DKNY est. 1989" collection, which revisits and reinterprets iconic pieces from the brand's archive in a contemporary manner [4] Marketing Strategy - The Spring 2025 Campaign emphasizes DKNY's commitment to creativity, authenticity, and accessibility, launching globally through a diverse media mix including social, digital, outdoor, and influencer partnerships [5] - The collection is available worldwide on DKNY.com and in select retailers, reinforcing the brand's global presence [6] Company Background - DKNY, founded in 1989, is synonymous with New York, drawing inspiration from the city's energy and attitude, and has evolved into a global lifestyle powerhouse [6] - G-III Apparel Group, the parent company, owns and licenses over 30 brands, including DKNY, and is recognized for its expertise in design, sourcing, and marketing [7]