Trade Desk's (TTD) Kokai Rollout Stumbles, Raising Questions About Prior Statements – Hagens Berman

Core Viewpoint - The Trade Desk, Inc. has faced scrutiny after reporting its first revenue miss in 33 quarters, raising questions about the accuracy of its optimistic statements regarding the Kokai platform's performance and rollout [1][4]. Group 1: Company Performance - The Trade Desk reported fourth-quarter 2024 revenue of $741 million, which was below its own guidance of "at least" $756 million [4]. - Executives acknowledged that the Kokai platform's rollout was slower than anticipated, indicating ongoing efforts to understand customer needs [4]. Group 2: Market Reaction - Following the earnings report, Trade Desk's stock price dropped by over 30%, resulting in a loss of more than $18 billion in market capitalization in a single trading day [5]. Group 3: Legal Investigation - Hagens Berman, a shareholder rights firm, has initiated an investigation into possible violations of U.S. securities laws by Trade Desk, focusing on potential misrepresentations regarding the Kokai platform [2][6]. - The investigation aims to determine if the company misled investors about the performance and rollout of Kokai, and whether it was aware of the slower rollout than publicly stated [6].