Group 1 - b1BANK has appointed Senna Bayasgalan as the chief marketing officer to lead brand and marketing technology initiatives aimed at supporting the bank's growth and enhancing client relationships [1][2] - Bayasgalan brings over 16 years of experience in marketing leadership, international brand building, communications, and customer acquisition across various industries including private capital, technology, and media [1][2] - The CEO of b1BANK, Jude Melville, expressed confidence that Bayasgalan's diverse experience in leading marketing campaigns will accelerate the bank's evolution and help in effectively utilizing technology-enabled branding tools [2] Group 2 - Bayasgalan is enthusiastic about b1BANK's commitment to serving businesses and local communities, and aims to elevate the brand and foster innovation to help clients achieve their goals [3] - She is a founding board member of Asians in Advertising and has been involved in mentoring programs, showcasing her commitment to community and professional development [3] - As of December 31, 2024, Business First Bancshares, Inc. had 6.9 billion in assets under management, indicating a strong financial position [4]
b1BANK Announces Senna Bayasgalan as Chief Marketing Officer