Airbnb Overhauls Mobile App to Be ‘Similar to Amazon'
Airbnb is accessed by about 1.6 billion devices per year, according to CEO Brian Chesky, “but we’re not a frequently used app.”To address this, the company is investing in refining its mobile app, streamlining the booking process, and offering a more tailored experience, Chesky explained during Airbnb’s fourth-quarter earnings Thursday (Feb. 13). This ties directly to Airbnb’s overarching strategy to increase growth by elevating the user experience for guests and hosts.Modernizing Airbnb’s App“We want the A ...