Wayfair Appoints Diana Frost to Board of Directors

Core Insights - Wayfair Inc. has appointed Diana Frost, Global Chief Growth Officer at Kraft Heinz, to its board of directors, effective immediately [1][2] - Frost brings extensive experience in brand strategy, innovation, and consumer engagement, which is expected to enhance Wayfair's efforts in customer experience and growth [2][3] Company Overview - Wayfair generated $11.8 billion in net revenue for the twelve months ended September 30, 2024, and is headquartered in Boston, Massachusetts [4] - The company operates a family of brands that cater to various home styles and budgets, providing a seamless shopping experience from inspiration to installation [4][6] Leadership Background - Diana Frost has a strong background in consumer brands, having previously spent nearly 13 years at Mars, Incorporated, and starting her career at PepsiCo [3] - Her role at Kraft Heinz involves overseeing enterprise strategy, marketing excellence, and innovation, contributing to the company's transformation [2]